About Sova Health

Sova Health is a leading D2C preventive healthcare company focused on transforming personalized wellness through science, data, and AI. Our mission is to build India’s most trusted precision health platform by delivering tailored health solutions that drive measurable outcomes.

Role Overview

We are seeking a strategic and growth-driven Brand & Category Manager to lead end-to-end brand and category development. This role blends consumer insights, product strategy, brand building, and revenue ownership to scale high-impact healthcare solutions. The ideal candidate will translate market insights into compelling products, powerful narratives, and sustainable business growth.

Key Responsibilities

• Brand & Category Ownership
• Own and scale high-impact product categories from insight to execution.
• Drive revenue growth, profitability, and market leadership.
• Manage pricing, positioning, packaging, and portfolio strategy.
• Consumer Insights & Market Research
• Analyze consumer behavior, industry trends, and competitive landscapes.
• Develop actionable insights, personas,



and messaging frameworks.
• Identify unmet needs to unlock growth opportunities.
• Brand Strategy & Positioning
• Define and strengthen brand identity, narrative, and value proposition.
• Ensure consistent communication across digital and offline platforms.
• Translate complex health concepts into clear, compelling messaging.
• Product Development & Go-To-Market
• Lead recent product launches and category expansion initiatives.
• Develop and execute end-to-end GTM strategies.
• Collaborate with product, growth, and medical teams.
• Performance Marketing & Growth
• Optimize funnels to improve conversions, retention, and ROI.
• Monitor and enhance key metrics such as CAC, CTR, and LTV.
• Partner with performance marketing teams to drive scalable growth.
• Content & Creative Leadership
• Guide content, storytelling, and campaign strategies.
• Work closely with designers, copywriters, a

📌 Brand Manager (Gurugram)
🏢 Sova Health
📍 Gurugram