• Lead and manage a team of 2–3 members responsible for developing digital content and managing the company’s social media platforms.
• Manage and grow the brand’s social media presence across Instagram, Facebook, and other relevant platforms.
• Develop and execute creative content strategies, campaigns, and social media calendars.
• Drive overall brand management by maintaining consistent brand positioning, visual identity, tone of communication, and customer experience across all touchpoints.
• Coordinate photoshoots, reels, posts, and other digital content to maintain a premium and consistent brand image.
• Monitor engagement, reach, followers, and social media insights to strengthen brand awareness and customer engagement.