Role Overview :
Performance Marketing Specialist to join our growth marketing team, with a robust focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI.
Job Description :
1. Paid Media Strategy & Execution
• Plan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagram).
• Build full-funnel paid media strategies aligning with marketing and business goals.
• Conduct extensive keyword research and audience segmentation to drive relevant traffic.
2. Performance Optimization
• Monitor daily campaign performance against key metrics: CTR, CVR, CPA, ROAS.
• A/B test creatives, ad copies, and audience segments for continuous improvement.
• Manage campaign budgets and pacing to maximize efficiency and impact.
3. Reporting & Analysis
• Deliver campaign performance reports with actionable insights.
• Use tools like Google Analytics, AppsFlyer, and Meta Insights for tracking and attribution.
• Collaborate with analytics teams to deep-dive into campaign data and improve performance.
4. Collaboration & Coordination
• Work closely with creative, product, and category teams to ensure alignment of marketing messaging.
• Share feedback on creative performance to design and content teams for ongoing improvement.
• Stay updated on industry trends, platform updates, and best practices.
Knowledge and Skill / Qualification Requirements :
• 1–5 years of experience in performance marketing, specifically managing Google and Meta campaigns.s
• Proficiency in campaign setup, optimization, and reporting on Google Ads & Meta Ads Manager.
• Proficiency in Google Analytics, AppsFlyer, or Branch for tracking and performance measurement.
• Ability to analyze data, derive insig
📌 Assistant Manager Performance Marketing (Mumbai)
🏢 Nykaa
📍 Mumbai