Role in the Organization -
• New product development as per the creative briefs/ sample design provided by designers.
• Coordinate with DP vendors on design.
Experience -
• 8-10 years of experience in Merchandising, Sampling & Product Development.
Qualification -
• B.F.Tech/ M.F.Tech
Circle of Influence
Internal
• Product - Category
• SCM
• Markets
External
• Exhibitions
• Designers
• Vendors
Responsibilities -
Product Development
• Conduct market visit /research and surveys to understand and specify requirements for target markets
• Help in creating Mood Boards and themes for the season
• Review original content and coordinate with designers on sample design finalization
• Order Placement to Supply Chain/ DP Vendor for sample development/ final range
• Share creative briefs with Supply Chain for range development and review progress on range development
• Interactions with PHs on detailed requirements for the season and the explanation of brief
• Create sample cost after the range is ready; Ensuring sample cost aligns to GP targets
• Archive all Designer/comp samples for future discussion/reference
• Maintain the sampling tracker defining supplier details / sample status and updating it on a continuous basis.
Market Trends & Analysis
• Study recent designs & trends
• Market information and awareness of trends
• Evolve the catalogue & maintain style wise catalogue
• Maintain bank of designs, swatch in the market with competition & benchmarking competition prices.
• Archive all Designs/samples for future discussion/reference
• Maintain research data bank
• Prepare for internal range presentations up to the MRH & consolidate feedback on the range
Photo-shoots and promotions
• Coordinate with the B&M; department for market promotions and VM material
• Ensure availability of products for photo-shoots to B&M; department
Pricing
• Define and close the final cost post-product selection prior to the MRH as per the GP t