Key Result Areas

Supporting Actions

Planning and Execution of New Store + Renovations

• Open all stores as per latest MPM (Merchandising Presentation Manual) + NSO (Recent Store Opening) guidelines and the latest retail ID.
• Design and execute the façade elevations.
• Plan and order the mannequins, hangers, VM hardware and negative area.
• Ensure all elements are within stipulated budget. Keep the cost tight and negotiate well with the vendor.
• Set-up the store and follow the timelines given by manager.
• Ensure timely billing process.

Improve visual experience for the customer.

• Timely adaptations of Window and In-store Dockets
• Push for MPM replication quality and elevations uniformity as per planned density through all the stores
• Timely Planning and Executions.
• Ensure all elements are within stipulated budget.



Keep the cost tight and negotiate well with the vendor.
• Ensure that the stores have put up the latest and right communications in all stores.

Drive Operational excellence in VM

• Ensure visits as per calendar to the stores in line the RVM and RM.
• Timely training at the model store to drill down MPM and Elevations to the front-end team – to be planned with the ABM.
• Maintain all store visit reports, with before and after pics and/or training pics.
• Keep the billing process tight and follow the process to the T.
• Compilation of execution pics of the region
• Monthly/Quarterly calendar and reports maintenance.
• Update all store dockets in Q4

📌 Area Visual Merchandiser (India)
🏢 Aditya Birla Lifestyle Brands
📍 India