About the Role

Great Lakes Institute of Management, Chennai, is looking for a motivated and creative Brand Manager to support and execute brand marketing initiatives that strengthen the Great Lakes identity and presence. The role offers meaningful ownership across corporate events, social media marketing, industry partnerships, brand activations, and cross-functional campaigns, in one of India's most energetic management education ecosystems.

Principal Accountabilities & Responsibilities

1. Corporate Events & Experiential Activations
• Assist in planning, organizing, and executing corporate events, brand activations, industry conclaves, and campus engagements with the support of team and student committees.
• Manage logistics, vendor coordination, and on-ground execution to ensure high-quality brand experiences.
• Identify relevant platforms and forums where Great Lakes can meaningfully engage with students, professionals, and industry leaders.

2. Social Media Marketing
• Manage and grow Great Lakes Chennai's presence across platforms including LinkedIn, Instagram, YouTube,



Substack and Facebook.
• Plan and execute monthly content calendars aligned with institutional milestones, campaigns, and audience engagement goals.
• Track performance metrics, generate actionable insights, and continuously optimize social media strategy for reach, engagement, and brand recall.

3. Industry Partnerships & Collaborations
• Support identification and execution of strategic partnerships with corporates, industry bodies, skilled associations, and ecosystem partners.
• Build and manage collaborations that create value for learners and professionals while strengthening brand visibility and reach.
• Coordinate with partner organizations for joint campaigns, co-branded events, and collaborative marketing initiatives.

4. Cross-functional Marketing
• Collaborate with Admissions, Careers Team, International Relations, Alumni Relations, and other depts. to support integrated marketi

📌 Brand Manager (Chennai)
🏢 Great Lakes Institute of Management
📍 Chennai