03 Oct
|
Condé Nast India
|
Mumbai
03 Oct
Condé Nast India
Mumbai
About Condé Nast
Condé Nast is a global media company reaching more than 1 billion consumers across 32 territories through print, digital, video and social platforms. Condé Nast India produces premium titles including Vogue, GQ, Condé Nast Traveller and Architectural Digest (AD), creating compelling content and experiences for some of India’s most influential audiences.
About the Role
We are looking for a Senior Performance Marketing Associate with strong hands-on expertise across Meta Ads and Google Ads to plan, execute, optimise and scale paid media campaigns across Condé Nast India’s brands, events and digital initiatives.
This is a hands-on performance marketing role requiring experience across conversion and lead generation campaigns, full-funnel strategy, audience segmentation, budget allocation, optimisation, tracking and measurement. Strong working knowledge of Meta Pixel, Conversion API (CAPI), GA4 and Google Tag Manager (GTM) is key.
We are looking for someone who combines strategic thinking with hands-on execution and can identify why a campaign is or isn’t performing and turn those insights into action.
What You’ll Do
• Own performance marketing campaigns end-to-end across Meta Ads and Google Ads, including planning, setup, execution, optimisation and reporting.
• Plan and execute Conversion/Sales and Lead Generation campaigns across the full funnel, from prospecting and awareness to conversion and retargeting.
• Build and optimise campaign structures across audiences, targeting, placements, bidding strategies, budgets and creatives.
• Own audience strategy and segmentation, including prospecting, custom audiences, lookalikes, remarketing and first-party audiences.
• Manage budgets and make data-led decisions around allocation, pacing and scaling based on performance and business priorities.
• Optimise against key metrics including CTR, CPC, CPM, CPL/CPA, CVR, CAC and ROAS.
• Run structured creative, audience, messaging and landing-page tests to
📌 Senior Performance Marketing Associate (Mumbai)
🏢 Condé Nast India
📍 Mumbai