It's fun to work in a company where people truly BELIEVE in what they're doing

Job Description:
Position Summary:
Key Responsibilities
Growth & Performance Ownership
• Own end-to-end growth strategy across paid and organic search channels, aligned to business acquisition, revenue, and pipeline goals.
• Drive continuous experimentation and optimization to improve CPA, ROAS, conversion rates, and scalable growth.
• Define performance frameworks and ensure marketing investments deliver measurable ROI and ROAS improvements.

Required Experience
• Proven experience managing performance-driven marketing programs with ROAS accountability.
• Strong understanding of growth funnels, acquisition metrics, and marketing attribution.
• Experience managing and optimizing large-scale digital marketing budgets.

SEM & Paid Search
• Lead the planning, execution, and optimization of SEM campaigns across Google Ads and Bing Ads (Search, Display, Performance Max, YouTube).
• Oversee keyword strategy, bidding frameworks, budget allocation, ad copy development, and campaign structures.




• Monitor campaign performance and guide the team on optimization strategies to maximize ROAS and campaign efficiency.

Required Experience
• Hands-on expertise managing Google Ads and Bing Ads campaigns at scale.
• Experience optimizing campaigns for CPA, ROAS, CTR, and conversion rates.
• Robust knowledge of keyword research, bidding strategies, and campaign architecture.

SEO, AEO & GEO (Search, Answer Engine & Generative Engine Optimization)
• Own and execute SEO strategy (on-page, off-page, and technical) to drive sustainable organic traffic and rankings.
• Lead AEO initiatives to improve visibility across featured snippets, voice search, and AI-driven answer engines.
• Drive GEO strategies to ensure brand visibility within AI-generated search experiences and generative platforms.
• Partner with content and technology teams to deliver intent-driven, answer-first, and AI-search optimized content.

Requ

📌 Deputy Manager (Chennai)
🏢 Ingram Micro
📍 Chennai