Company Description

AbhiBus is a leading online bus-ticketing platform that aggregates ticket inventory from over 4,000 bus operators - including major State Road Transport Corporations (SRTCs), covering more than 3.5 lakh (350,000+) routes across India. The AbhiBus website and apps allow users to check amenities provided by bus operators, compare booking fares, check bus timings in the searched route, live tracking of the bus before arrival, cancellation protection options and other facilities. It is the official ticketing partner for several state road transport corporation bus tickets and IRCTC bus bookings.
AbhiBus is owned and operated by ixigo (Le Travenues Technology Limited), India’s leading OTA for the Next Billion Users. With over 54 crore Annual Active Users in FY25, ixigo offers AI-powered train, flight, bus, and hotel bookings through its platforms - ixigo, ConfirmTkt, and AbhiBus.

Job Description

We are looking for a Head – Brand Marketing to lead and redefine how India books and experiences bus travel through AbhiBus. In this role,



you will blend data-driven performance with emotive storytelling to scale the AbhiBus brand, strengthen market leadership in the online bus ticketing space, and own the end-to-end marketing journey for the up-to-date bus traveler. You will be the brand custodian for AbhiBus—ensuring it is not just a transactional booking platform but a trusted companion for every bus journey across India.

Key Responsibilities

1. Brand Stewardship & Narrative

• Architect AbhiBus’s brand positioning, visual identity, and voice to resonate across

diverse traveler segments and regional markets.

• Ensure AbhiBus is perceived not as a commoditized booking tool, but as a premium,

reliable, and traveler-first brand throughout the booking and travel journey.

2. Integrated Multi-Channel Growth

• Orchestrate high-impact, 360-degree marketing campaigns spanning Performance,

Social, PR, and Influencer channels tailored to the bus travel audience

📌 Head – Brand Marketing (Hyderabad)
🏢 ixigo
📍 Hyderabad