Job Summary

The Territory Sales Manager is responsible for driving primary and secondary sales of non-dairy creams - bakery within the assigned territory. The role focuses on distributor management, retail coverage, new customer acquisition, order generation, merchandising execution and achieving sales targets. This is a field-intensive role requiring regular market visits and strong relationship management with distributors, wholesalers, and key bakery customers.

Key Responsibilities

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Achieve monthly and quarterly sales targets for the assigned territory.

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Appoint and manage distributors where required.

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Ensure effective secondary sales through distributor sales teams.

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Expand distribution network by onboarding new retailers, bakeries, and food service outlets.

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Conduct regular market visits to monitor stock availability, product visibility, and competitor activities.

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Drive product promotions, sampling activities, and in-store branding initiatives.

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Ensure timely order collection, payment follow-ups, and credit control.

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Track and report daily sales activities and market feedback to the Area Sales Manager.

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Maintain strong relationships with key bakery clients and institutional buyers.

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Ensure proper product handling and storage practices at distributor and retail levels.

Key Performance Indicators

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Achievement of monthly/quarterly sales targets (%)

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Secondary sales growth in the assigned territory

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New customer addition per month

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Distributor ROI and stock turnover ratio

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Market coverage and beat plan adherence

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Collection efficiency and outstanding control

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Visibility & merchandising compliance score

Experience & Qualifications

• Bachelor’s degree in Business, Marketing, or related field

• Mandatory of 8-10 years of minimum field sales experience in creams, preferably in non-dairy creams, or food products.

• Strong knowledge of distributor management and retail sales operations.

• Positive communication and negotiation skill

📌 Territory Sales Manager (Hyderabad)
🏢 IFFCOTECH Limited FZC
📍 Hyderabad