03 Oct
|
profound.me
|
Bengaluru
03 Oct
profound.me
Bengaluru
This role is for one of our partner companies, Series A, social tech
About the Company
We’re a Series A consumer technology company building products that help people spend less time online and form more meaningful connections in the real world.
The product sits at the intersection of social discovery, going out, experiences, community, and content, helping people discover curated ways to step out, meet others, and share what real life looks like. We’re a small, fast-moving team based in Bengaluru, building toward hundreds of thousands of users and beyond.
About the Role
We’re looking for a Marketing Lead to build and own the marketing function from the ground up.
Reporting directly to the founders, you will define the marketing strategy while staying deeply involved in execution across brand, content, social, performance marketing, SEO, partnerships, and distribution.
This is a high-ownership role for someone who understands consumer behaviour, has strong cultural instincts, and knows how to build a brand and audience from scratch.
You will initially operate hands-on and eventually build and lead the marketing team as the company scales.
What you'll own
• Go-to-market and distribution strategy: Build and execute an integrated strategy across paid acquisition, organic growth, SEO, social, content, brand, and partnerships.
• Brand and positioning: Shape how the brand shows up across channels and build a distinctive identity that resonates with a young consumer audience.
• Content and social: Own the editorial calendar and content strategy across Instagram, Reels, and emerging platforms.
• Performance marketing: Manage acquisition budgets across Meta and other paid channels with accountability for CAC, ROAS, experimentation, and scale.
• Cultural and brand partnerships: Identify relevant creators, brands, communities, IPs, and experiential opportunities that can expand reach and strengthen the brand.
• Marketing analytics: Build a explicit understanding of attribut
📌 Head of Marketing (Bengaluru)
🏢 profound.me
📍 Bengaluru