Company Description : Workdesk Technologies is the team behind Vartalaap.io - the Business Growth OS powering conversational AI for 400+ global brands across E-commerce, SaaS, BFSI, and Enterprise. Processing 100M+ messages as an official Meta Partner, we help companies scale customer acquisition, conversion, and retention on autopilot. We are bootstrapped, profitable, and scaling rapid.

Responsibilities

• Developing and executing a comprehensive growth marketing strategy spanning across the full customer lifecycle: acquisition, engagement, and retention.
• Managing and running highly targeted Performance Marketing campaigns across Google Ads, Facebook/Instagram, and LinkedIn to generate high-intent enterprise and SMB inbound leads.
• Designing, building, and automating multi-channel marketing campaigns using our own database, segmented emails, and retargeting ads.
• Analysing search trends to build out and optimize our Search Engine Optimization (SEO) and Search Engine Marketing (SEM) pipeline around keywords like CPaaS, Omnichannel CRM, WhatsApp Automation, and Helpdesk Software.




• Evaluating critical metrics that affect website traffic, cost per acquisition (CPA), lead quality, and target audience penetration.
• Working closely with product and content teams to brainstorm creative organic campaigns, product-led growth (PLG) loops, and growth experiments.
• If you love building high-intent lead systems from scratch and constantly tweaking them to run faster, smarter, and more efficiently, this role is for you.

Skills Required

• 5+ years of proven experience in Digital Marketing, Demand Generation, or Performance Marketing inside a B2B SaaS/Tech company.
• Deep understanding of running paid acquisition campaigns and building data-driven inbound pipelines.
• Core Skills: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Ads (Google, Meta, LinkedIn), Marketing Automation, and Content Strategy, Answer engine optimisation, Generative Engine Optim

📌 Growth Marketing Manager (Surat)
🏢 Workdesk Technologies
📍 Surat