About This Role

Aarna Systems is seeking a driven and strategic Lead Generation Executive to build our presence in the United States B2B/Skilled Services market. You'll be the critical first point of contact, responsible for identifying and converting small and medium-sized business (SMB) owners and decision-makers into qualified sales appointments.

This role focuses exclusively on generating high-quality appointments for our web design, digital marketing, AI integration, and CRM consulting services. If you have a proven track record of cold outreach in the US market and can consistently book meetings with business owners and marketing/operations leaders, we want to hear from you.

Job Location: Baner-Balewadi, Pune

Experience: min. 2 Yrs

Responsibilities

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• Multi-Channel Prospect Outreach: Execute targeted cold outreach campaigns across email, LinkedIn, phone, and social media to reach US-based SMB decision-makers and business owners

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• Strategic Research & List Building: Identify high-value SMB prospects (typically 10–500 employees) in professional services,



e-commerce, healthcare, and B2B sectors using web research, LinkedIn, and data intelligence tools to build prioritized prospect lists

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• Advanced Email Sequencing: Design and execute personalized, multi-touch email campaigns with compelling subject lines, relevant pain-point messaging, and strategic follow-ups to achieve high open and response rates

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• LinkedIn Sales Engagement: Leverage LinkedIn Sales Navigator and social selling techniques to research prospects, send personalized connection requests, engage with relevant content, and warm up leads before direct outreach

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• Qualifying Prospects to Sales-Ready Status: Use qualification frameworks (BANT: Budget, Authority, Need, Timeline) to confirm buying intent, decision-making authority, business needs, and timeline before scheduling appointments

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• Calendar Management & Appointment Scheduling: Coordinate and book qualified d

📌 Lead Generation Executive – USA Market Specialist (Pune)
🏢 Aarna Systems
📍 Pune