About the Role
We're looking for a data-driven, hands-on Marketing Specialist to own all aspects of marketing and broader brand-building activities for the organization. This is a full-funnel role — spanning paid media, brand, events, content, and social/website — ideal for someone who enjoys owning initiatives end-to-end, working across teams, and driving measurable business impact.
You'll work closely with cross-functional teams (Sales, Product, Leadership, Creative, and Partners) and take ownership of high-priority marketing initiatives that both generate qualified leads and strengthen brand presence in the market.
What You'll Be Responsible For
1) Digital & Performance Marketing
• Plan, launch, and optimize paid campaigns (primarily Meta Ads — Facebook & Instagram) for lead generation, while maintaining CPL & ROI targets
• Manage full-funnel strategy — audience targeting → creatives → conversion tracking — and continuously monitor performance to implement optimizations
• Perform A/B testing across creatives, copies, landing pages, and audiences to improve efficiency
• Analyze campaign metrics (CTR, CPC, CPL, CPA, ROAS, etc.) and translate data into clear, actionable insights
• Scale winning campaigns while controlling costs and maintaining lead quality
• Ensure accurate tracking via Meta Pixel / Conversion API / Events setup, and coordinate with design/content teams on ad creatives
• Prepare regular performance reports and share insights with stakeholders
2) Brand Marketing
• Bring in current ideas and support brand-building initiatives, including brand positioning, messaging, and campaign planning
• Drive consistency and quality across marketing assets, ensuring alignment with brand tone, design principles, and value proposition
• Strengthen brand presence via digital channels, marketing materials, partner communication, and leadership visibility
• Coordinate the creation of high-quality assets (presentations, one-pagers, brochures, decks) in collaboration with
📌 Marketing Specialist (Mumbai)
🏢 Karix
📍 Mumbai