About Apty:
Apty is an AI-enabled Digital Adoption Platform that shows where work breaks inside enterprise applications, helps teams fix issues with less effort, and proves that execution improved.
We are evolving digital adoption — moving from overlays and activity metrics to execution visibility, faster fixes, and measurable ROI.

Role overview:
Weʼre looking for an SEO Manager (4-7 years experience in B2B SaaS) who can drive organic growth in an AI-first search landscape.
This is not a traditional SEO role.

You will own:
• Search strategy across Google + AI platforms (GEO / AI search)
• Keyword + intent strategy
• Content structure and optimization
• Organic pipeline contribution

You will work closely with content, but you are the brain behind what gets created, why it ranks, and how it converts.

What youʼll own:
1. AI-first SEO strategy (core focus)
• Build and execute an AI-first search strategy (GEO + LLM optimization)
• Optimize Apty for:
• AI search engines (ChatGPT, Perplexity, Gemini)
• Featured snippets / zero-click results
• Entity-based search and semantic relevance




• Ensure Apty content is discoverable, extractable, and quotable by AI systems

2. Keyword & search intent ownership
• Own end-to-end keyword strategy:
• High-intent keywords
• Problem-led keywords
• Map keywords to:
• Buyer stages
• Core personas
• Move beyond volume → focus on pipeline-driving intent

3. Content strategy & structure
• Work with content team to:
• Define content briefs, outlines, and narrative structure
• Ensure every page is:
• Search-optimized
• AI-readable
• Outcome-led (not feature-led)
• Enforce:
• Transparent information hierarchy
• Internal linking strategy
• Topic clusters and authority building

4. Technical & on-page SEO
• Own on-page optimization:
• Metadata, schema, headings, internal links
• Partner with engineering for:
• Site performance
• Indexing, crawlability
• Structured data for AI/search engines

5. Performance & growth
• Track and improve:
• Pipeline cont

📌 SEO Manager (Hyderabad)
🏢 Apty
📍 Hyderabad