Role Purpose: Responsible for executing Shikhar programs as per defined plan to increase activation and spending.

Role Accountability
• Manage Activation and Spends on Shikhar portfolio in assigned geographical area
• To deliver on activation and spends on Shikhar portfolio
• Create tie-ups and alliances with local/city centric merchants
• Launch & roll out local level engagement programs for cardholders
• Liaise with sales for identifying merchants and execution support on branch/cluster level engagement programs & with Brand team for visibility of SBI Card brand / offer at merchant store / city catchment area
• Track & report activation numbers for Shikhar Portfolio
• Launch & Manage local merchant tie-ups
• All offer related execution responsibilities like LOI, agreement, logo, offer compliance, complaint redressal etc.
• Onboarding local agency for local tie ups, Ensure Proper Billing process (PO)
• Perform process documentation and compliance adherence




• Roll out Regional festival campaigns
• Maintain & Create Merchant funded Offer property

Measures of Success
• Retail Spends
• Active Rate
• No. of local offers
• Merchant EMI Volumes
• Renewal of offers
• Process adherence

Technical Skills / Experience / Certifications
• Spends Category Understanding
• Valuable knowledge on Consumer and Competition behavior and Credit Card Market Dynamics
• Prior experience of managing alliances and partnerships

Competencies critical to the role
• Planning & Organizing
• Analytical Ability
• Negotiation & Influencing
• Innovation & Problem Solving
• Teamwork & Collaboration

Qualification: MBA /PGDBM in any discipline

Preferred Industry: Payment Card Industry, Merchant Acceptance & Acquiring, Insurance Channel Engagement

📌 Manager Shikhar Engagement (Kolkata)
🏢 Sbi Card
📍 Kolkata