Business Strategy Manager
at Traya Health

Location: Mumbai

About the Company:
Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Key Responsibilities:

• Experimentation Engine: Design and run cross-functional experiments across product, tech, ops, and marketing with transparent hypotheses, guardrails, and success criteria; institutionalize rapid learn-decide-scale cycles.
• Product & Tech for Revenue: Prioritize features and internal tools that improve acquisition, conversion, retention, and monetization; ensure instrumentation, data integrity,



and experiment frameworks are in place.
• Growth Strategy & Category Expansion: Identify high-impact levers across segments, offerings, geographies, and partnerships; build business cases and translate them into a focused execution roadmap.
• Own Revenue : Set the growth thesis, define north-star and input KPIs, and run a tight operating cadence to scale up business.
• Marketing Efficiency & Portfolio Mix: Orchestrate channel strategy and lifecycle communication to maximize incremental revenue at optimal spend efficiency; allocate budgets dynamically based on impact.
• Ops & CX Alignment: Align capacity, SLAs, and processes to convert demand reliably; drive throughput, reduce leakage and churn, and ensure the customer experience supports sustained revenue growth.
• Insights, Forecasting & Governance: Build dashboards, cohort and funnel views, and forward forecasts; lead RCA to focus on the highest-ROI

📌 Business Strategy Manager (Mumbai)
🏢 Traya
📍 Mumbai