RETAIL MARKETING EXECUTIVE
Location: Amar Tech Park (ATP), Balewadi, Pune
Experience: 2–4 Years
Function: Retail Marketing
Employment Type: Full time
About Frido
Frido is a consumer lifestyle brand focused on creating innovative products that improve everyday comfort, mobility, and ergonomics. With a growing retail presence across India, we are looking for a Retail Marketing Executive to drive marketing initiatives that increase store visibility, footfall, customer engagement, and revenue.
Role Overview
We are looking for a Retail Marketing Executive with 2–4 years of hands-on experience in core retail marketing. The candidate will be responsible for planning and executing store-level marketing initiatives, local activations, mall marketing, partnerships, and campaigns to drive footfall and sales across Frido Experience Stores.
Key Responsibilities
• Plan and execute store-level retail marketing campaigns to drive footfall and revenue.
• Develop and execute Local Area Marketing (LAM) activities around stores.
• Plan and coordinate BTL activations, society activations,
corporate tie-ups, gym partnerships, and other local partnerships.
• Manage mall marketing activities, including mall promotions, branding opportunities, events, and activations.
• Coordinate with mall management teams for marketing calendars, permissions, branding, and promotional opportunities.
• Identify and execute opportunities for cross-promotions and local brand partnerships.
• Plan promotional campaigns, offers, and customer acquisition initiatives in collaboration with sales and marketing teams.
• Track campaign performance through footfall, leads, conversions, revenue, ROI, and customer acquisition.
• Coordinate with creative, digital, retail operations, and store teams to ensure timely execution of campaigns.
• Manage marketing collaterals, in-store branding, POSM, standees, posters, flyers, and other retail communication assets.
• Conduct competitor and market research to identify releva
📌 Retail Marketing Executive (Pune)
🏢 Frido
📍 Pune