Role Overview
We’re looking for a Creative Strategy Manager who leads with copy, thinks in hypotheses, and can build creative systems that convert.

What you’ll own
• Drive end-to-end creative strategy for D2C performance marketing: from consumer insight to brief to live creative, across all formats and channels
• Write and own creative briefs: tight, opinionated, and grounded in real consumer psychology and behavioural insights
• Build and maintain hypothesis-led creative frameworks: hooks, angles, formats, messaging architecture, that the team can iterate against
• Lead and manage external creative agencies: brief them sharply, review their output critically, and hold the bar high on quality and on-brand execution
• Own the creative learning loop: work with the performance marketing stakeholders to understand performance data, identify winning patterns, translate into actionable creative direction
• Train and upskill junior creative team members; build internal creative strategy muscle




• Stay close to the devotional consumer, their language, triggers, trust signals, and purchase motivations, and translate those into communication that resonates.

What you bring
• 5+ years across agency and D2C brand environments, you've seen both worlds and know the difference
• Exceptional writing. Copy is your primary tool, the buck starts from copy
• Deep understanding of performance creative: hooks, scroll-stoppers, UGC angles, thumb-stop formats, and what makes someone click
• Comfort with research: primary, secondary, qualitative, and the ability to turn it into creative direction rapid
• You think in frameworks and hypotheses, not just vibes or gut feelings.
• Experience managing external agencies and freelance creatives with clarity and accountability
• Enough creative range to coach others, you can articulate why something works, not just that it does.

📌 Creative Strategy Manager (Bengaluru)
🏢 AppsForBharat
📍 Bengaluru