Location: Mumbai - Nariman Point

Experience: 6 – 9 Years

Industry Preference: Retail Luxury / Jewellery / Premium Lifestyle

Background Mandatory: Social Media Agency experience (Luxury accounts preferred) & Jewellery

Reports To: GM – Digital & Growth Marketing

Team Management: This is an individual contributor role — does not lead an internal team; coordinates day-to-day execution with external agency partners

Role Overview
We are looking for a performance-led digital specialist with solid expertise in social media & performance marketing within a luxury retail ecosystem. This role will be responsible for driving high-quality leads, store footfalls, and brand visibility through well-crafted, insight-led social, performance, and influencer strategies — working closely with agency partners for execution.

Key Responsibilities

Social Media Performance & Strategy
• Work closely with agency partners to plan and align monthly content and campaign calendars based on brand priorities and market needs
• Lead paid social strategy in line with business objectives and campaign goals




• Collaborate with creative teams and agencies to ensure luxury-first, brand-consistent communication across performance creatives
• Own the testing cadence for creative formats — particularly Reels / short-video-led content — coordinating production timelines with agency and creative partners
• Scale campaigns through audience segmentation, retargeting, and HNI-focused targeting
• Identify and drive high-performing content formats that enhance engagement and conversion

Influencer Marketing
• Plan and execute influencer and creator-led campaigns aligned with brand and business objectives
• Identify and onboard relevant luxury, fashion, and lifestyle influencers/creators aligned with brand ethos
• Drive performance-led influencer collaborations focused on reach, engagement, and conversions
• Manage end-to-end influencer lifecycle – outreach, negotiation, briefing, execution, and performance

📌 Social & Performance Marketing Manager (Mumbai)
🏢 TBZ The Original
📍 Mumbai