Key Responsibilities:
1. Project Approval Management
• Oversee and expedite the APF process to ensure timely builder project approvals.
• Develop and monitor a pipeline for sourced APF projects, ensuring seamless movement and tracking.

2. Builder Collaboration & Business Growth
• Build and maintain solid relationships with builders and real estate developers to enhance business flow.
• Utilize past experience in tracking and driving business through builder-approved projects.

3. Curating Schemes & Business Programs
• Design strategic financial schemes and engagement programs with builders.
• Use project insights and market trends to create impactful business programs.

4. Daily Coordination & Business Tracking
• Manage and track APF managers across key locations pan-India.
• Monitor daily productivity of teams and penetration in APF projects through MIS reports.
• Track project performance metrics to assess their contribution to business growth.

5. Regulatory & Compliance Assurance
• Ensure all builder projects meet regulatory and risk compliance standards.




• Work with compliance teams to mitigate risks in retail case financing.

6. Cross-Functional Collaboration
• Collaborate with technical, legal, risk, and credit teams for seamless project approvals.
• Ensure coordination with IT teams for smooth integration & placement of digital kiosks across selected builder projects.

7. Data-Driven Decision Making & Business Scalability
• Track and analyze business performance using structured monitoring frameworks.
• Utilize data insights to scale operations, optimize processes, and drive approvals.

Key Skills & Competencies:
✅ Strong understanding of APF project approvals & real estate finance
✅ Proven experience in builder relationship management
✅ Expertise in business tracking, MIS, and financial scheme curation
✅ Knowledge of regulatory and risk compliance standards
✅ Excellent stakeholder management & cross-functional coordination
✅ Data-driven mindset with stron

📌 APF Product Lead (Mumbai)
🏢 easy home finance
📍 Mumbai