Role: Manager- Performance Marketing ( Google Ads and Meta Ads)
Year of Exp: 3-5 Years
Location: Mumbai

iKey Responsibilities:
1. Strategy Development & Execution
· Partner with the PPC Director and clients to develop comprehensive performance marketing strategies aligned with business goals.
· Ensure campaigns are executed to plan, meet defined KPIs, and follow best practices across platforms (Google, Meta, Programmatic, etc.).
· Translate client objectives into actionable plans and performance roadmaps.

2. Campaign & Account Management
· Lead the day-to-day execution of campaigns including planning, optimization, reporting, and performance tracking.
· Maintain accountability for on-time, in-budget delivery of all campaign activities.
· Regularly review and improve campaign structures, bid strategies, targeting, and creatives to maximize efficiency.

3. Client Communication & Relationship Management
· Act as the subject matter expert (SME) and primary point of contact for clients on performance-related discussions.
· Lead weekly and monthly client meetings,



performance reviews, and strategic planning sessions.
· Build and sustain solid client relationships through proactive communication and delivery excellence.
4. Cross-Functional Collaboration
· Work closely with Account Directors to identify and drive account growth opportunities.
· Collaborate with Client Servicing and cross-channel teams (SEO, Social, Analytics, Creative) to ensure strategic alignment and integrated delivery.
· Share insights and learnings across teams to drive innovation and elevate digital performance maturity.
5. Reporting & Insights
· Deliver regular and ad hoc reports with actionable insights that demonstrate campaign impact and opportunities for improvement.
· Use tools such as Google Analytics, Google Data Studio, and platform-specific dashboards to analyze data and generate recommendations.
Required Skills & Qualifications:
· 3–5 years of hands-on experience in performance marketing

📌 Manager- Performance Marketing (Mumbai)
🏢 dentsu
📍 Mumbai