About the Role
We are looking for a Manager – Optimization who combines strong performance marketing expertise
with business understanding, analytical thinking and a strong ownership mindset.
The role involves owning the performance of a portfolio of e-commerce brands, developing optimization
approaches across digital advertising platforms, and working closely with clients to drive measurable
business outcomes.
You will be expected to go beyond campaign execution — understanding the client's business,
identifying growth opportunities, solving performance challenges and continuously improving campaign
efficiency.
Key Responsibilities
Performance & Optimization
• Own the overall performance of a portfolio of e-commerce clients.
• Manage and optimize large-scale campaigns across Meta, Google and other relevant digital
platforms.
• Analyze campaign, customer and business data to identify trends, opportunities, risks and areas
for improvement.
• Drive continuous experimentation across audiences, creatives, budgets, bidding, funnels and
campaign structures.




• Identify opportunities to scale advertising spends while maintaining performance efficiency.
• Monitor key performance metrics and proactively identify deviations and performance
challenges.
• Develop actionable optimization plans based on campaign and business data.
• Ensure consistent improvement in campaign performance through structured testing and
learning.
Client Consulting & Relationship Management
• Act as a performance marketing partner to clients, understanding their business model,
category dynamics, growth priorities and challenges. Lead performance discussions and communicate insights, recommendations and action plans to
clients and senior stakeholders.
• Translate complex data and performance metrics into clear and actionable business insights.
• Proactively identify potential issues and take ownership of firefighting and resolution of critical
client situations.
• Build solid client relationships thro

📌 Manager- Performance Marketing (Gurugram)
🏢 AdYogi
📍 Gurugram