Role: Regional Marketing Lead, ASPAC
Department: Marketing
Location: Bengaluru (NO RELOCATION ASSISTANCE)

Role Overview

The Regional Marketing Lead is responsible for developing and executing marketing strategies
within the assigned region to raise brand awareness, create demand, generate leads and increase
revenue. This is a highly involved role, suited to a resourceful and self-motivated marketer who
thrives in an individual contributor capacity. The role operates without direct reports and requires
effective collaboration across global and cross-functional teams.

Key Responsibilities

Strategic Planning & Execution
• Develop and implement regional marketing plans aligned with global strategy and business
objectives.
• Adapt global campaigns to local market needs, ensuring relevance and effectiveness.
Collaborate with global teams to localize content for regional audiences.
• Identify regional growth opportunities through market analysis and customer insights.
Campaign Management
• Plan, execute, and optimize integrated marketing campaigns (digital, events, content,




partnerships).
• Manage the full campaign lifecycle from concept through execution to performance
analysis.
• Create and adapt marketing assets including emails, landing pages, presentations, and
social media content.
• Ensure consistent messaging and brand positioning across all channels.
• Plan and execute regional events, trade shows, and webinars.
• Represent the company at industry events and networking opportunities.
Demand Generation & Pipeline Growth
• Partner closely with sales teams to support lead generation and pipeline development.
• Design and execute targeted programs to create qualified leads and conversions.
• Monitor and report on campaign performance, ROI, and key marketing metrics.
Stakeholder Collaboration
• Act as the key marketing point of contact for regional sales and business teams.
•Work closely with the Global Head of Marketing to align priorities and performance.
•Coordi

📌 Regional Marketing Lead, ASPAC (Bengaluru)
🏢 SPI Pharma
📍 Bengaluru