Manpower Requisition Form

MIS Support – E-commerce Control Tower

• 1. Position Details
• Position Title: MIS Executive – E-commerce (Control Tower)
• Department / Function: E-commerce – Control Tower
• Business Unit: Purplle House of Brands (Alps Goodness, Dermdoc, Carmesi, Faces Canada, Juicy Chemistry)
• Reporting Manager: Head of E-commerce
• Location: Mumbai
• Employment Type: Full-time
• 2. Purpose of Requisition

The E-commerce function operates across nine online and quick-commerce platforms and five brand portfolios currently. The volume of daily, weekly and monthly reporting has grown to a point where Key Account Managers are spending a significant share of their time on data consolidation rather than on platform growth, negotiations and account management.

A dedicated MIS resource under the E-commerce Control Tower will own the end-to-end reporting stack – ensuring reports are delivered on time, in a consistent format, with a single source of truth for sales, distribution and launch data across all platforms and brands.



This will free KAM bandwidth for revenue-generating work and improve the quality and timeliness of data used in weekly and monthly reviews.

• 3. Key Responsibilities
• 1. Daily Sales Report (DSR) sheet – all platforms
• Frequency: Daily
• Scope / Notes: Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto, Swiggy, Meesho, Purplle.com
• 2. Influencer SKU sheet – all platforms
• Frequency: Daily
• Scope / Notes: SKU-level tracking of influencer-led demand across platforms
• 3. Weekly Deep Dive (WDD) report – all brands
• Frequency: Weekly
• Scope / Notes: Availability and distribution coverage across platforms, cities and dark stores
• 4. WDD-based review presentation
• Frequency: Weekly
• Scope / Notes: Weekly PPT for weekly review with leadership and brand teams
• 5. NPD tracker – status update
• Frequency: Weekly
• Scope / Notes: Listing, live-status and early-sales tracking for current product launches
• 6. Flipkart weekly keyword search-volum

📌 MIS Executive – E-commerce (Mumbai)
🏢 Purplle.com
📍 Mumbai