This is a remote position.
We're looking for a Microsoft Bing Expert who knows the Microsoft Advertising ecosystem inside and out and can turn search intent into consistent, qualified leads. You’ll own Bing/Microsoft Advertising campaigns end-to-end—from strategy and account structure to optimization, testing, tracking, and reporting. The ideal candidate has strong experience managing campaigns for US-based businesses, particularly home service companies, and knows how to scale performance while maintaining effective CPL and ROAS.

• Plan, build, and manage full-funnel Microsoft Advertising (Bing Ads) campaigns from strategy through execution, including keyword research, campaign structure, ad copy, targeting, bidding, and budgets.

• Analyze CPL, CPA, ROAS, CTR, CPC, conversion rates, impression share, search terms, and quality metrics to identify inefficiencies and growth opportunities.

• Conduct ongoing keyword research and optimization, including search-term analysis, negative keyword management, match-type strategy, and competitor research.





• Create and optimize Responsive Search Ads (RSAs) and other Microsoft Advertising formats to improve click-through and conversion performance.

• Manage audience targeting, remarketing, in-market audiences, customer lists, and other Microsoft Advertising audience solutions.

• Design and execute structured A/B tests across ad copy, landing pages, keywords, audiences, bidding strategies, and campaign structures.

• Optimize campaigns for qualified lead volume, incorporating feedback from CRM and sales teams to improve lead quality—not just lead quantity.

• Manage and allocate significant advertising budgets efficiently, scaling high-performing campaigns while maintaining target CPL, CPA, and ROAS.

• Monitor account health, search trends, disapprovals, policy issues, tracking accuracy, and other factors that may negatively impact campaign performance.

• Implement and troubleshoot Microsoft UET (Universal Event Tracking),

📌 Microsoft Bing Expert (India)
🏢 SRR Group
📍 India