About Whitecoats:
WhiteCoats empowers hospitals, clinics and labs by providing innovative digital solutions in marketing and operations that enhance patient acquisition, retention and engagement. By integrating technology with personalised support. We are a team of 120+ experts working towards a common goal - practice growth excellence. As an inside sales associate, you will be crucial in promoting and selling digital solutions to medical practitioners, focusing on client acquisition, retention, and building long lasting relationships.

About the Role
We're looking for a Deputy Manager – Marketing to own and scale Performance Marketing and Demand Generation at WhiteCoats. This is a hands-on, revenue-focused role for someone who understands contemporary AI-led marketing motions and can build full-funnel acquisition programs from paid media and SEM. You'll have ownership of budget, channel mix, and marketing technology — including AI-powered marketing and automation tools — working closely with Sales, Product, and Content to consistently hit pipeline, lead quality,



and cost-of-acquisition targets.

Responsibilities
• Own performance marketing end-to-end across Google Ads, Meta (Facebook/Instagram) and other paid channels - planning, execution, optimization, and reporting — to consistently hit target CPL and CAC.
• Design and run full-funnel demand generation programs (paid, organic, email, retargeting) that deliver a predictable, high-quality pipeline of MQLs and SQLs to the sales team.
• Build and continuously optimize the marketing funnel - landing pages, lead capture forms, lead scoring models, and nurture sequences - in partnership with Product, Content and Design.
• Own the marketing budget for assigned channels: plan spend, track ROI/ROAS in real time, and reallocate quickly based on performance data.
• Partner closely with Sales on lead qualification criteria, feedback loops, and SLAs to improve MQL-to-SQL and SQL-to-closed-won conversion rates.
• Use marketing autom

📌 Deputy Manager (Hyderabad)
🏢 WhiteCoats
📍 Hyderabad