About Sturlite

Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Health tech. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India.

We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

ROLE PURPOSE

The State Head is the senior-most sales leader for Sturlite's Lighting business in the assigned state. This role owns the full state-level P&L; - revenue, collection, market share, and channel health. The State Head builds the sales organization, defines the go-to-market strategy, manages large key accounts, formulates pricing and schemes in collaboration with corporate, and leads a team of ASMs and Sales Executives.

KEY RESPONSIBILITIES

• Own state-level revenue, collection,



and profitability targets across all product categories in the Lighting division
• Develop and execute the annual state business plan including territory coverage, channel expansion, and product mix strategy
• Build and lead a high-performing sales team (ASMs + SEs); own hiring, development, performance management, and retention
• Manage the state's key accounts, super-stockists, and strategic distributors at the highest relationship level
• Collaborate with corporate on scheme formulation, pricing architecture, and recent product launches for the state
• Drive brand and product positioning in the state through influencer engagement, electrician loyalty programs, and institutional tie-ups
• Own state-level forecasting, MIS reporting, and credit discipline; escalate and resolve high-value collection disputes
• Identify and capture white spaces — new towns, new channels (institutions, project

📌 Sr. Area Sales Manager (Jodhpur)
🏢 Sturlite India
📍 Jodhpur