About the Company

Location: India / Vancouver / Remote
Experience: 4–8 years
Working Model: Dedicated resource / Client-facing
Industry: SaaS / Technology / Consumer Apps
Work hours: Vancouver Time Zone (Pacific Time Zone)

About the Role

D2C Growth Manager – Web & Mobile App

We are looking for a D2C Growth Manager with hands-on experience growing web and mobile applications in a direct-to-consumer environment. This is not a traditional digital marketing role. The ideal candidate will understand the complete D2C growth funnel — from customer acquisition and app-store discovery through website conversion, app installation, onboarding, activation, paid conversion and retention. You will work closely and directly with the client on a day-to-day basis and will be responsible for translating growth objectives into measurable acquisition, conversion and retention programs.

Responsibilities

What You'll Own
• Customer Acquisition
• Develop and execute D2C customer acquisition strategies across Meta, Google, YouTube and other relevant channels.




• Manage and optimize paid acquisition campaigns based on CAC, conversion and LTV.
• Identify and test current acquisition channels, audiences, creatives and messaging.
• Develop audience segmentation and customer acquisition strategies.

App Store Growth & ASO
• Develop and execute App Store Optimization (ASO) strategies.
• Work with Apple App Store and Google Play Store listings, keywords, creative assets and messaging.
• Experience with Apple Search Ads and Google App Campaigns is highly desirable.
• Analyze app-store performance and continuously improve install conversion.
• Understand the differences between web acquisition and mobile-app acquisition.

Web Conversion & CRO
• Analyze the website/web-app customer journey from landing page through signup and conversion.
• Identify conversion drop-offs and recommend improvements.
• Develop and test landing pages, messaging, CTAs and customer journeys.
• Work with product/design/deve

📌 Growth Marketing Manager (India)
🏢 iMarketo
📍 India