03 Oct
|
The businesses of Merck KGaA, Darmstadt, Germany
|
Bengaluru
03 Oct
The businesses of Merck KGaA, Darmstadt, Germany
Bengaluru
Role Overview
The ideal candidate will architect, design, implement, and maintain a robust analytics solution for the global Adobe AEM Platform, with a solid emphasis on AI-driven insights and automation. This role defines and operationalizes an AI-enabled analytics reporting framework to guide business decisions and optimization across Healthcare and Corporate websites (350+ sites) and multiple tools/integrations with Marketing & Sales systems. You will partner with business, IT, and data governance stakeholders to deliver scalable, compliant, and secure analytics at scale, globally.
Responsibilities
• Analytics strategy and design
• Define and continually enhance an AI-enabled analytics solution design across key digital platforms, with a focus on AI-assisted data discovery, anomaly detection, and prescriptive insights.
• Translate business and user needs into robust platform architectures that integrate AEM (including AEMaaCS), Adobe Launch, Adobe Analytics, Google Analytics, and AI/ML-driven BI solutions.
• AI-driven data integration and automation
• Lead data integration activities related to Adobe Launch, Adobe Analytics, Google Analytics, and AI-enabled data products (e.g., automated tagging, intelligent event sampling, auto-classification).
• Design and implement automated data pipelines, feature stores, and self-serve analytics templates that accelerate time-to-insight while ensuring data quality and governance.
• AI insights and analytics capabilities
• Develop and operationalize AI/ML models to enhance analytics outputs: anomaly detection, forecasting, customer journey optimization, sentiment/brand analytics, and multi-touch attribution.
• Implement AI-assisted tagging, content performance scoring, and anomaly alerts within the analytics stack.
• Reporting, visualization, and storytelling
• Oversee analytics reporting processes for digital marketing websites and develop scalable, AI-enabled reporting solutions and a sustainable support framework for t
📌 Website Analytics Architect (Bengaluru)
🏢 The businesses of Merck KGaA, Darmstadt, Germany
📍 Bengaluru