REPORTS TO : Cluster Head/Regional Head – Branch Banking
REPORTING INTO
Direct Reporting
• BDE/AAM/AM
• BSM/CA-AM
• Dotted line reporting of certain Silver & Gold Branch Heads
• Dotted line reporting of BOO/BOSM
• ROLE PURPOSE & OBJECTIVE
• This role is responsible for driving the entire business targets for liabilities assigned to the branch; Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements; Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services; Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
• This role monitors daily performance of branch staff and manages a team of 10 to 15 employees.
• This role manages leadership reporting of BOO/BOSM & BSM.
• In certain cases will have dotted line reporting of few Silver & Gold Branch Heads reporting to them
• This role is assigned higher targets for their respective branches and is applicable only to Platinum & Titanium Branches.
• SIZE OF THE ROLE
FINANCIAL SIZE
NON-FINANCIAL SIZE
• Entire liability target for the branch
• CASA Book – as per the branch
• TASC Book – as per the branch
• BB-FIG Book – as per the branch
• Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch
• Number target for all the respective products.
• CA
• SA
• TASC
• Snr Citizen
• HNI
• NR
• KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business
• Implement branch specific marketing & communication strategies to continuously strengthen the Ujjivan brand.
• This role is responsible for driving the entire business targets for liabilities assigned to the branch.
• Manage exceptional
📌 Senior Branch Manager (India)
🏢 Ujjivan Small Finance Bank
📍 India
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