Job Description

Position Summary:

VOPA is looking for a Manager, Social Media and Communications, to lead the strategy, storytelling and brand-building for our work across education, mental health, life-skills and technology-for-positive. This is not a content-posting role: it requires someone who understands the science behind social media (algorithms, audience behaviour, analytics) and who can independently grasp the substance of any VOPA project, whether it is a literacy assessment, a de-addiction programme, or a teacher mental-health initiative. Deep prior knowledge is not required, but the candidate must be curious enough to ask why, when, where, who and how before turning field work into a post, and confident enough to judge what is worth telling on LinkedIn or Instagram. This person will build VOPA into a recognised, credible brand in the education and social impact space.

Key Responsibilities

• Own and drive VOPA's social media and communications strategy across LinkedIn, Instagram, Facebook, YouTube and other relevant platforms, aligned with organisational and project goals.




• Before developing any content, understand the project (purpose, context, target group, impact) by asking the right questions: why this intervention, when and why it started, who it serves, what has changed.
• Translate technical and programmatic work (assessments, field data, research, government partnerships) from verticals such as NIPUN Maharashtra, Saiyam, MYCA and Digital Learning into content that is accurate, compelling and easy for a public audience to follow.
• Apply an understanding of platform algorithms and audience behaviour to decide what to post, when, and in what format, rather than following a generic content calendar.
• Plan, create, edit, publish and manage a consistent content calendar (text, graphics, reels, videos, stories) that reflects VOPA's voice and priorities.
• Coordinate with programme, field and research teams to source real stories, data, testimonials, p

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