Sr Associate - Influencer & Content Marketing, Himalaya Health care

Experience: 4-5 years,

Employment Type: Full-time

Role Purpose

We are looking for a Team Lead - Influencer & Content Marketing to build and scale creator-led marketing across the Himalaya Health Care portfolio. This is a hands-on role for a digital-first marketer who understands how to discover the right creators, create compelling social-first content, negotiate effectively and turn creator partnerships into measurable brand and business impact.

The role will have a strong focus on building a scalable Nano & Micro Influencer ecosystem, while also managing Macro, and Expert/KOL partnerships. The ideal candidate will have 3-4 years of experience in Influencer Marketing, Creator Partnerships, Content or Digital Marketing, either on the brand side or at an agency managing multiple brands/categories.

Key Responsibilities

Influencer Strategy & Planning

• Develop influencer strategies aligned with brand, campaign and business objectives.
• Define the right creator mix across Nano, Micro, Macro,



Celebrity and expert/KOL influencers. Build both campaign-led and always-on creator programs.
• Identify relevant creator territories across health, wellness, fitness, lifestyle, nutrition and regional content.

Creator Discovery & Relationship Management

• Identify and evaluate creators based on audience relevance, content quality, credibility, engagement and brand fit.
• Build and maintain a strong network of creators, talent managers, agencies and subject-matter experts. Develop long-term relationships with high-performing creators.
• Build a solid pool of regional and vernacular creators for geographically targeted campaigns.

Commercial Negotiation & Contracting

• Independently negotiate with influencers, talent managers and agencies.
• Drive efficiencies across creator commercials, deliverables, usage rights, exclusivity and paid amplification rights.
• Maintain creator rate benchmarks to improve c

📌 Sr Associate – Influencer (Bengaluru)
🏢 Himalaya Wellness
📍 Bengaluru