What You'll Do
• Own lifecycle marketing across the entire user journey, including onboarding, activation, engagement, reactivation, and winback by building and managing behaviour-triggered user segments in CleverTap.
• Plan and run campaigns across email, push, in-app, and WhatsApp.
• Build funnels and reports, using SQL and Metabase, to track campaign performance, analyze cohort behaviour, and identify drop-off points.
• Turn data into hypotheses, test them, and scale what works.
• Write crisp, high-converting copy for campaigns, banners, and lifecycle messages, using both intuitive judgment and AI tools, including using AI to quickly generate banner creatives without waiting on a full design cycle.
• Partner with product and design on growth experiments.
• Track and report on core growth metrics, including CAC, activation rate, retention curves, and LTV.

What You'll Bring
• Strong SQL skills, comfortable writing your own queries and building funnels and reports to read data independently.




• Hands-on CleverTap experience (campaigns, segmentation, personalization, automation) or similar tools, along with a solid grasp of product analytics tools and how to read a funnel.
• Some lifecycle and email marketing experience, including building, segmenting, testing, and optimizing campaigns or a keenness to rapidly learn.
• Sharp, critical thinking, with the ability to question your own results before you ship them, paired with a genuine growth mindset and a bias to test, measure, and iterate.
• Excellent copywriting instincts - you can write a subject line that gets opened.
• Comfort working in a regulated fintech environment (a bonus if you have prior fintech or payments experience).

Nice to Have
• Graphic design skills (Figma, Canva, or similar), along with experience prompting AI image tools to produce on-brand banner creatives quick.

📌 Growth Analyst (Mumbai)
🏢 My Beacon
📍 Mumbai