Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.
PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal prospect to accelerate their progress by unlocking the flow of money and access to services.
Job Description
The Role
Overview
We are looking for a dynamic and results-oriented marketer to drive & execute the marketing strategy for Payments. As the Marketing Manager,
you will be the voice of the consumer while championing the brand & business objectives. You will be responsible for influencing and executing strategies that drive overall business growth by understanding business context & helping translate that into marketing strategy & then executing the marketing strategy across planning, on-app and off-app communication, media, research & measurement.
This is a high-impact role that requires:
• First principle thinking, business & category understanding, ability to process and appreciate disparate categories, business & consumer context & translate that into sharply focussed marketing strategy & plan of action.
• Ability to bring the aligned marketing strategy to life. It will involve brief writing, ability to identify partners, creative flair, analytical abilities, media & research understanding.
• For daily success: being on top of business context, structured thinking, presentation skills &