We are seeking an experienced and commercially minded Senior Manager, Qualitative Research & Consumer Insights to lead high-impact qualitative research engagements and deliver strategic consumer understanding that drives business growth. This role partners closely with Directors and Associate Directors to ensure excellence in research design, analysis, client advisory, and team development.
The ideal candidate brings deep expertise in qualitative methodologies, strong client management capabilities, and a passion for uncovering actionable human insights. Exposure to specialized approaches such as Ethnography, Semiotics, Cultural Analysis, Design Thinking, or Behavioral Science will be highly valued.
Key Responsibilities
Research Leadership & Insight Generation
Lead end-to-end qualitative research projects across categories and business challenges
Drive issue-based analyses and convert complex consumer understanding into clear business implications
Deliver proactive, strategic,
and actionable recommendations through compelling storytelling and presentations
Ensure excellence across three key deliverables:
Quality of data collection
Quality of analysis and interpretation
Quality of reporting, presentation, and client delivery
Apply a wide range of qualitative methodologies to answer business questions and uncover deeper human truths
Client Partnership & Consulting
Build robust, trusted relationships with clients through deep understanding of their business objectives and challenges
Act as a consultative advisor, helping clients translate consumer insights into effective business decisions
Lead client engagements, presentations, and workshops with confidence and credibility
Partner with stakeholders to identify emerging needs and proactively recommend research solutions
Business Development
Support new business generation through proposal development, pitch participation, and thought leadership
Identify opportunities to expand exi
📌 Senior Manager Qualitative Research (India)
🏢 Nielseniq
📍 India
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