Function: Marketing

Designation: Social Media Executive

Location: Ahmedabad

Experience: 1–3 Years

Reporting To: Senior Manager Creative Content & Social Media

About The Role

We are looking for a creative, social-media-savvy Social Media Executive who understands beauty, fashion, pop culture and digital trends. The person will be responsible for managing RENEE Cosmetics' day-to-day social media presence, creating engaging content, identifying trends, coordinating with internal and external stakeholders, and driving meaningful engagement across platforms.

Key Responsibilities

• Social Media Management
•
• Manage day-to-day social media activities across Instagram, Facebook, YouTube, Snapchat and other relevant platforms.
• Develop and maintain monthly/weekly social media content calendars.
• Schedule and publish posts, Reels, Stories, carousels and other formats.
• Ensure consistency in brand tone, visual identity and messaging across platforms.
• Monitor comments, DMs, mentions and community interactions.

• Content & Creative
•




• Ideate engaging and platform-native content around products, launches, campaigns, trends and occasions.
• Work closely with the creative team to develop Reels, memes, carousels, Stories and short-form videos.
• Write compelling captions, hooks, CTAs and social copy.
• Identify opportunities to create trend-led and reactive content.
• Ensure content is relevant to the target audience and aligned with beauty and lifestyle trends.

• Trend & Competitor Tracking
•
• Stay updated with the latest Instagram/Reels trends, audio, memes, formats, creators and social conversations.
• Track competitors and leading beauty/fashion brands to identify content opportunities.
• Regularly share trend insights and recommendations with the marketing team.
• Identify opportunities for RENEE to participate in relevant cultural and social trends.

• Influencer & Creator Coordination
•
• Coordinate with the Influencer Marketing team for creator-led content.

📌 Social Media Executive (Ahmedabad)
🏢 RENÉE Cosmetics
📍 Ahmedabad