Advertising is a strategic bet for Amazon and is one of the fastest growing
business units within Amazon India. Sponsored Ads is our flagship performance
ads product and the backbone of our Advertising business. We are strengthening
our offering by continuously building and enhancing product capability to
improve shopper engagement and advertiser experience.
We are looking for a Sr. Product Manager (Tech) to own monetization charter and
grow Ads business in India and Emerging Markets.
You will work with a dedicated engineering and ML team and will heavily
collaborate with stakeholders across WW, India and emerging countries. You will
manage the complete business of your product area including establishing key
metrics, setting and meeting goals on business/product metrics, advertiser
engagement, and retention. You will be driving key metrics pertaining to
advertisers, shoppers and Amazon.
Key job responsibilities
-Identify product opportunities for the advertisement business using data,
customer engagement studies and anecdotes. Create detailed near-term and
longer-term roadmap for product.
-Build product capabilities that help improve both advertiser experience (e.g.
impressions, sales, ease of ad campaign management) and shopper engagement (e.g.
CTR, relevance).
-Build ads supply, formats, sourcing and ads relevance enhancements.
-Use ML-techniques to build innovative solutions.
-Play a key role in go-to-market of product features by influencing Marketing
narrative and Sales / Account Management processes.
-Manage all aspects of project including organizing and planning, estimating,
managing resources, tracking, risk & prospect, quality, documentation and
change management.
-Work closely with Tech and ML teams to create execution plans and ensure timely
delivery of high-quality outputs.
-Engage frequently with stakeholders (WW, India and Emerging markets) to
identify collaboration opportunities
About the team
You will be part of the IN Ads product team, repo