River is a design company building multi-utility products. We focus on livelihood and lifestyle to create tools for those who are independently carving a path for themselves.Our signature two-wheeler, Indie – the SUV of Scooters, is built to be a dependable companion in getting things done.
We’re a 1000+ team headquartered in Bengaluru – backed by marquee international investors, with mobility-focused funds linked to Yamaha Motors, Al-Futtaim Automotive Group, Toyota VC, Trucks Venture Capital, Mitsui & Co. Ltd, Marubeni Ventures Inc., Lowercarbon Capital, and Maniv Mobility.
Key Responsibilities
• Regional Business Planning & Trade Support
• Strategic Alignment:Partner closely with Regional Sales Heads to translate business plans into a comprehensive annual regional promotional calendar
• Lead Generation: Scale River’s high-intent test-ride engine including pop-ups, corporate parks, society trials, and localized execution formats to aggressively fuel the regional sales pipeline
• Brand Alliances:
Identify and execute strategic opportunities for regional sponsorships, local brand associations, and product placements
• Brand Governance: Ensure strict adherence to core brand guidelines across all regional consumer touchpoints
• Market Intelligence: Act as the regional expert on competitor landscapes, tracking rival activations and identifying untapped market headroom
• Channel Partner Enablement
• Marketing Support: Act as the primary marketing consultant for dealership teams, co-strategizing and auditing dealer-driven campaigns to ensure maximum ROI and strict brand compliance
• Retail Excellence: Audit and maintain showroom visual merchandising (VM) standards and test-ride fleet readiness, blending dealer-level commercial hustle with River’s premium brand equity
• Ops & Vendor Management
• Vendor Ecosystem: Identify, onboard, and nurture high-performing regional BTL agencies, fabricators, and local media vendors to ensure flawless execution
• Budgeta
📌 Regional Marketing Manager (India)
🏢 River
📍 India
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