Are you customer centric, smart and analytical, strategic yet execution focused,
entrepreneurial, and passionate about protecting brands? Do you want to be part
of one of the fastest growing and most innovative brand protection businesses?
Are you interested in a high impact, high ownership role that sits at the
intersection of product authenticity, brand trust, and customer confidence? If
yes, this chance will appeal to you. Come join our team and help define the
course of Amazon's product authenticity and brand protection business.

Amazon's vision is to be Earth's most customer-centric company and the most
trusted place for brands to grow and protect their business. We build programs
and solutions that help brand owners verify product authenticity, secure their
supply chain through serialization, and build customer trust — delighting
millions of brands and customers every day.

We are looking for a smart, metrics and results-oriented Associate Manager -
Product Marketing to independently own our most important brand-facing product




authenticity initiatives — the "big rocks" that move the business. You will set
the go-to-market and adoption roadmap for our product authenticity and
serialization programs, build and scale marketing campaigns across the funnel,
and define the dashboards and mechanisms that track enrollment, adoption,
engagement, and retention.

Key job responsibilities
1. Owning and driving the biggest, product marketing initiatives for brand
protection and authenticity programs end to end — from strategy through
execution and measurable business impact.
2. Designing and scaling account-based marketing (ABM) programs that target
high-value brands and segments with tailored, high-touch messaging around supply
chain integrity and anti-counterfeiting solutions.
3. Owning the full marketing funnel — awareness, lead generation, enrollment,
activation, and retention — and independently driving conversion improvements at
each stage.
4. Building and scal

📌 Associate Marketing Manager, RBS Retail Efficiency (Bengaluru)
🏢 Amazon
📍 Bengaluru