Designation: Manager – Performance Marketing
Salary: As per industry standards
Location: Borivali, Mumbai
Qualification: Bachelor’s or Master’s degree is a plus
Experience: 3 years of relative experience in Google Ads, Meta Ads & AMS (Amazon Marketing Services) is a must
Skills: Proven experience in performance marketing, preferably in a similar role (category of beauty is a plus)
Job Type: Full-Time, Permanent
About the company:
BCPL – BEAUTY CONCEPTS, established in the year 1996 is a member of the Bahety Group of Companies, one of the most trusted business houses from Kolkata. With a brand portfolio exceeding 45 leading international brands in fragrances, beauty & cosmetics, BCPL is the preferred partner for international brands in the growing Indian Market. With over 30 years of customer understanding across the segments of Mass, Mass Premium, Fashion, Prestige & Luxury, BCPL provides its partners with a competitive edge in a challenging & emerging market like India.
Website: https://bcplindia.com/
Job Summary:
A digital performance marketing manager plays a crucial role in boosting the marketing team's overall performance. They are responsible for planning and executing campaigns with a explicit focus on achieving specific key performance indicators (KPIs). Additionally, these managers actively explore new marketing channels and trends to ensure a better return on investment (ROI). They also manage budget allocation, aiming to minimize the cost per acquisition (CPA), and advertising cost of sales (ACOS) while expanding the customer base.
Key Responsibilities of Performance Marketing Manager
Campaign Management: The performance marketing manager will be tasked with creating and overseeing campaigns across a spectrum of digital channels like Google Ads, Meta Ads, AMS (Amazon Marketing Services), E-commerce Search & Display Ads (Myntra Nykaa, Blinkit) and FK Ads (Flipkart). These campaigns are meticulously crafted with the dual purpose of driving revenue and maximi