03 Oct
|
Aditya Birla Health Insurance Company
|
India
03 Oct
Aditya Birla Health Insurance Company
India
Basic Details: Fill the required information about business, unit, location, position, reports to position and date of updation of JD
Business
Aditya Birla Capital
Unit
Aditya Birla Health Insurance
Location
Mumbai
Poornata Position Number of the job
Reports to: Poornata Position Number
Poornata Position Title of the job
Area Manager
Reports to: Poornata Position Title
Regional Manager
Function
Sales & Marketing
Reports to: Function
Sales & Marketing
Department
Sales – Agency sales
Reports to: Department
Sales – Agency sales
Designation of the Employee
Senior Manager
Designation of the Manager
Senior Chief Manager
Date of writing/updation of JD
August 2017
Job Purpose: Write the purpose for which the job exists (in 2-3 lines)
The purpose of this job is ensure achievement of business targets and enhancement of profitability of the assigned area by providing effective leadership, planning resources, identifying & implementing sales strategies, monitoring people performance and market changes and ensuring timely operations support to ensure smooth functioning of the branches.
To ensure delivery of unique consumer value proposition by ensuring enabling framework for the area sales force along with Sales Training, Product, Operations, HR & Distribution, strategy team.
Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.
Metric
Metric
Units
FY18
FY19
FY20
Revenue
GWP
Rs Mn
20
30
40
Renewal
Rs Mn
0
Cost
Claims Ratio
%
41%
51%
52%
Expense Ratio
%
324%
141%
86%
Combined Ratio
%
365%
192%
138%
Market share (% of business done by Private Insurers)
Retail
%
1.30%
3.20%
6.40%
Team/Span
Direct
Branch Manager
No.
6
8
8
Indirect
FLS
No.
60
80
80
Advisors
No.
1500
2000
2000
Productivity
% Active Advisors
%
20%
20%
20%
Active Advisors/FLS
No.
25
30
35
NOP/active advisor/Month
No.
1.
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