About the Role
Amazon Fashion India is looking for a Manager, Category Marketing Manager to own
traffic and customer lifecycle for GL Apparel — one of the largest and
fastest-growing categories on the platform. This is a high-visibility,
high-ownership role sitting at the intersection of strategy, data, and creative
execution. You will lead a team to define how millions of customers discover,
engage with, and buy fashion on Amazon.in.
If you thrive in ambiguity, move fast, and love building things from the ground
up — this role is for you.

You will own traffic and customer growth for GL Apparel. You'll be responsible
for bringing customers into the funnel, keeping them engaged, and converting
intent into purchase — at scale. You will lead, mentor, and grow a team of
category marketers- set transparent goals, unblock execution, and build capability
over time. This is a role for someone who is equally comfortable building a
channel strategy and getting into the data to figure out why something isn't
working.

What You'll Do
Traffic & Channel Ownership




• End-to-end traffic strategy for Apparel across paid and owned channels —
Social, Search, Affiliates, Associates, and on-site merchandising
• Build and execute multi-channel marketing plans with a clear acquisition and
conversion logic
• Work closely with central traffic teams as the category's advocate; influence
channel investment and prioritization
• Continuously optimize channel performance through in-depth analysis and
test-and-learn experiments
Customer Lifecycle & Engagement
• Develop strategies to acquire new-to-category and new-to-Amazon customers and
move them through the purchase funnel
• Use data and customer insights to design campaigns that drive activation,
repeat purchase, and long-term retention
• Lead high-impact event marketing (ARTs, Diwali, Republic Day) — from strategy
to execution to post-event debrief
Creative & Merchandising
• Plan and execute high-visibility media and merchandising campaigns that
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📌 Manager, Category Mktg Manager, Apparel (Bengaluru)
🏢 Amazon
📍 Bengaluru