Description and Requirements

"At BMC trust is not just a word - it's a way of life" Description And Requirements

CareerArc Code

CA-SB

Hybrid

BMC empowers nearly 80% of the Forbes Global 100 to accelerate business value, faster than humanly possible. Our industry-leading portfolio unlocks human and machine potential to drive business growth, innovation, and sustainable success. BMC does this in a easy and optimized way by connecting people, systems, and data that power the world’s largest organizations so they can seize a competitive advantage.

We are hiring a Senior Digital Analytics Manager to own how web and digital behavior connects to our broader data infrastructure and revenue motion. This is a strategic and hands-on role where you will provide direction and governance over our Adobe Analytics platform as assessment and implementation work progresses, architect the web-to-warehouse data pipeline, define how we measure performance in an era of AI-driven search, and serve as the connective tissue between digital strategy, Marketing Ops/GTM, demand marketing,



and the Core Data team.

Here is how, through this exciting role, YOU will contribute to BMC's and your own success:

Adobe Analytics Platform Ownership

Own the strategy, standards, and governance for our Adobe Analytics implementation. Assessment and implementation work is already underway with an external partner — your role is to direct that work, shape decisions, and ensure what gets built reflects our measurement architecture and long-term needs. Establish and maintain standards for event taxonomy, naming conventions, data layer design, and documentation. Own ongoing platform health and QA.

Web-to-Warehouse Data Architecture

Design and maintain the pipeline from web data capture through to our data warehouse. Identify integration gaps, redundancies, and points of failure across web → core → downstream systems. Partner with data engineering to build clean, durable pipelines — using tools like S

📌 Senior Digital Analytics Manager (India)
🏢 BMC Software
📍 India