MINIMUM QUALIFICATIONS:

* Bachelor's degree or equivalent practical experience.

* 5 years of experience with marketing analytics, return on investment, and
statistical analysis.
* Experience in designing and executing incrementality studies and A/B testing
frameworks.
* Experience in managing external and internal stakeholder relationships and
owning a portfolio of customers.

PREFERRED QUALIFICATIONS:

* Expertise in SQL, Python, or R for building data models and pulling insights
from large, complex datasets.
* Experience defining measurement frameworks for mid-funnel and audience
acquisition goals, moving beyond traditional last-click conversion tracking.
* Specialized experience in Media Mix Modeling (MMM), Incremenality and
Multi-Touch Attribution (MTA) tools , with the ability to validate and
integrate results from multiple measurement "sources of truth.
* Deep understanding of the technical trends around privacy-protected measurement,
conversion analytics, and attribution best practices.

ABOUT THE JOB:





Businesses of all shapes and sizes rely on Google’s unparalleled advertising
solutions to help them grow in today's dynamic marketing environment. You bring
a passion for sales, knowledge of online media, and commitment to maximize
customer success. You act like an owner, move with velocity through change,
finding innovative and strategic ways to consistently deliver extraordinary and
incremental outcomes for both Google and your customers. You build trusted
relationships with customers, uncovering their business needs and translating
them into powerful solutions to achieve their most ambitious goals. You achieve
as a team with sellers, shape the future of advertising in the AI-era, and make
a real impact on the millions of companies and billions of users that trust
Google with their most important goals.

Google creates products and services that make the world a better place, and
gTech’s role is to help bring them to life. Our teams of trusted advisors
support

📌 Measurement Implementation Expert (Hyderabad)
🏢 Google
📍 Hyderabad