Your Role:
The Senior Digital & eCommerce Localization Lead is an expert practitioner responsible for the localization strategy, execution guidance, and cross-functional collaboration within one or more assigned pillars of the D&E; Localization function. Pillars span Legal Compliance & Partnership, Digital Marketing, Customer Activation, Core Commerce, and Retention.
Operating as an embedded strategic advisor, this role ensures that localization investment is directed where it generates the greatest commercial return — prioritizing by impact rather than responding to individual market requests. Rather than owning every localization activity end-to-end, the Senior Lead guides, consults, and connects — ensuring the right accountability exists within the relevant functional teams while driving global consistency, quality, and measurable business impact.

Key Responsibilities
Strategic Embedding & Planning
• Actively participate in product roadmap, feature launch, and campaign planning cycles, representing localization requirements before decisions are finalized.




• Advocate for localization as a first-class input into D&E; strategy, not a downstream production activity.
• Apply a commercial lens to localization decisions — prioritizing markets, channels, and features based on revenue impact, compliance risk, and strategic prospect rather than volume of requests.
• Support the Head of Localization in maintaining and refining ROI-based prioritization criteria, ensuring localization investment is allocated to the highest-impact opportunities.

Pillar Ownership & Delivery
• Serve as the accountable lead for localization activity within assigned pillar(s), ensuring deliverables are clearly defined, prioritized, and executed to standard.
• Guide functional teams on how to implement localization requirements within their pillar — advising on approach, standards, and tooling rather than executing directly.
• Maintain a clear view of the localization backlog, pipeline, and in-f

📌 Senior Digital (Bengaluru)
🏢 The businesses of Merck KGaA, Darmstadt, Germany
📍 Bengaluru