Ethos is a leading life insurance technology company on a mission to protect
families by democratizing access to life insurance and empowering agents at
scale. With its robust three-sided technology platform, Ethos is transforming
the life insurance experience for consumers, agents, and carriers alike. Ethos
offers instant, accessible products and a seamless online process that requires
no medical exams and just a few health questions; it eliminates traditional
barriers, making it easier than ever for everyone to protect their families.
Ethos is redefining how life insurance is bought, sold, and underwritten.
About the Role
We’re looking for an experienced Senior Marketing Operations Manager to oversee
the delivery and analysis of Ethos’ CRM lifecycle campaigns, with an emphasis on
email and SMS campaign execution. The ideal candidate is a thought partner for
cutting-edge use of experimentation, technology, data, and insights to drive
campaign efficiency and effectiveness. You will also play a role in ensuring our
Marketing/CRM capabilities are continuously evolving to meet the ongoing needs
of the business and our customers. The position will work closely with all parts
of the business to execute CRM deployment strategies that move business metrics.
This is a technical role that requires a blend of hands-on execution and
longer-term, strategic planning. At Ethos, our offline experiences (email, SMS,
direct mail, interactions with insurance agents) are all valuable touchpoints
that we consider to be part of the core user experience. We’re looking for
someone who is a consumer-first expert in email and SMS deployment strategy with
meticulous attention to detail. This role will report into Ethos’ head of
Partnership Lifecycle Marketing.
Duties and Responsibilities:
* Attend project kick offs and be involved in briefs to architect solutions
prior to building
* Clarify, capture, and optimize requirements in order to build ad-hoc and
automated communicati