• Plan and execute Digital Marketing Analytics assignments
• Manage risks, issues, and opportunities proactively
• Identifying and implementing continuous improvements
• Obtain and analyze metrics to evaluate the effectiveness and ROI of digital marketing campaigns and activities
• Provide performance reporting and translate complex data sets into actionable dashboards and insights
• Identify trends, opportunities and anomalies, and recommend website content updates to support current and future business needs
• Collaborate with stakeholders in teams such as Website Management, Search Engine Optimization, Paid Advertising (SEA, Display & Social Media Advertising), Social Media and Marketing Automation
• Conduct data analysis and maintain / update presentations and slides for internal and external stakeholders to support decision-making
• Execute operations using Adobe Analytics (AA), SQL, Report Builder, Microsoft Excel, KNIME and SharePoint
• Perform feature and regression testing for new and existing features in related digital marketing areas
• Provide trainings to recent Adobe Analytics users
• Provide ongoing support for Adobe Analytics community in market and product organization
What You Need to Succeed
• Minimum 5-10 years of experience in Digital Marketing Analytics
• Experience with Web and Campaign Analytics tools (Google Analytics, Adobe Analytics)
• Ability to quickly grasp complex technical concepts and make them easily understandable in text and pictures
• Strong working knowledge of Microsoft Office (especially Microsoft Excel)
• Basic familiarity with Agile (SCRUM)
• Possess analytical and problem-solving skills; have good concentration
• Excellent communication skills and interpersonal skills
• Excellent language skills in English
• Experience working with international stakeholders (US, Europe & Asia)
• Ability to express ideas in clear and concise manner
• Ability to deliver high quality results paying attent
📌 Digital Marketing Analytics-Senior (Bengaluru)
🏢 Mettler Toledo
📍 Bengaluru
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