Summary

This role sits at the core of running data driven, personalized omnichannel campaigns and Next Best Action for sales reps using Salesforce Marketing Cloud (SFMC). The position requires deep expertise in campaign management, marketing data infrastructure, and crosss-ystem orchestration. You will be responsible for designing and executing complex journeys, integrating key MarTech systems (e.g., CRM, Web Analytics, CDP) with SFMC, and enabling global and local teams to activate insights for more accurate and impactful customer experiences. A strong, ongoing curiosity about the future of MarTech, AI driven personalization, and emerging campaign technologies is essential to continuously evolve our engagement strategy.

About The Role

Location: Hyderabad #Hybrid

Key Responsibilities

Lead the overall strategy, planning, and orchestration of omnichannel campaigns supporting Country and Brand teams with campaign design through data-driven customer insights and a deep understanding of available data and analytics.




Drive end-to-end campaign processes—from planning and design through execution, monitoring, and optimization—while ensuring high-quality, personalized customer experiences.
Configure, build, and deploy complex customer journeys and marketing automations in SFMC by leveraging a deep understanding of how Marketing Cloud, Data Cloud, and CRM connectors interact, including underlying data structures and data flows
Partner with cross-functional and global stakeholders (marketing, sales, analytics, engineering, content, data teams, and developers) to translate business goals into scalable campaign solutions.
Conduct data analysis and structured A/B tests to optimize KPIs across segments, brands, and regions, feeding learnings back into journey design and targeting.
Perform rigorous data quality checks, proactively resolve deployment issues, and ensure adherence to data governance, privacy, and consent standards across all activations.

Essential Qualifications

📌 Senior Analyst – Marketing Platform Operations (Hyderabad)
🏢 Novartis India
📍 Hyderabad