Role overview & Key responsibilities:

This role goes beyond production. You will shape how PadCare Labs looks across every touchpoint — digital, print, and in-person. You will bring brand guidelines to life consistently across campaigns, platforms, and formats, and help build a visual identity that people recognise instantly. You will work closely with the Content Executive, the Brand Lead, and the leadership team, which means you will need robust execution skills alongside a good eye for brand consistency.

1. Visual Identity and Brand Consistency

• Design assets across digital and print that are consistent with brand guidelines

• Help maintain and evolve the visual identity system (colour, typography, iconography, templates)

• Flag and help resolve visual inconsistencies across channels and touchpoints

2. Campaign and Marketing Collateral

• Design creatives for social media (LinkedIn and Instagram), campaigns, and launches

• Create presentation decks, one-pagers, brochures, and sales collateral

• Translate content briefs and copy into clear, on-brand visual formats

3.



Digital and Web Assets

• Design landing page graphics, email templates, and website visuals

• Create banner ads and digital assets for paid and organic campaigns

• Support basic web/UI asset needs in coordination with dev or agency partners

4. Employer Branding and Recruitment Collateral

• Design job post templates, careers page visuals, and recruitment campaign creatives

• Support employer branding initiatives with consistent, on-brand visual assets

5. Events: Internal and External

• Design collateral for external events, conferences, and summits (banners, booth design, signage, printed materials)

• Support internal events such as townhalls with relevant visual and presentation assets

• Liaise with stakeholders to ensure event materials are briefed, prepped, and on-brand

6. Collaboration and Workflow

• Work closely with the Content Executive to pair visuals with copy across chan

📌 Graphic Designer (India)
🏢 PadCare Labs
📍 India